Related: The 10 Biggest PR Pitch Pet Peeves, According to a Seasoned Freelancer Be ambitious and consistentįor Townshend and The Who many tracks from the abandoned project were repurposed for "Who's Next," creating one of their most beloved albums full of iconic rock anthems like Baba O'Riley. If you can find harmony in your PR campaign, clients and customers may sit up, take notice and stop scrolling. For effective copy to shine it must be "in tune" with your clients and their customers. The new media age has ushered in an excess of content. Brands and PR campaigns need to be distinct, different and connect with people in the press, media and social media. This kind of connectivity through craft, deeper than the obvious, is pursued in every medium of storytelling. In "Tommy," Townshend envisioned the music on the album transmitting the vibrations being felt by the character, as if to have the listener become the titular character. The project wasn't completed, at least by The Who (Townshend would release solo Lifehouse work), but the idea of music's connective power permeated the band's work. The Lifehouse project would form a "universal chord" to produce a transcendental experience where everyone is connected. The Lifehouse project was wildly ambitious (with a plot far too complex to try and explain), centering around the idea of musical vibrations reaching a point so pure as to reflect the personalities of the audience. Khan's words inspired the song "Getting in Tune," a Who's Next track originally written for Townshend's aborted Lifehouse project. "Music is one way of individuals getting in tune with one another," Indian Sufi master Hazrat Inayat Khan once told Pete Townshend. Related: Does Your PR Agency See You as a Project or a Partner? Getting in tune There is something you see in a way that no one else does it might not even be in a way you are aware of. For those who have found themselves in public relations, there is something you bring to the table that no one else can. Moon's bombastic drumming became inseparable from the band's identity, his hotel-trashing, drum explosives and prankster-nature.Įveryone working in a craft they pursued has a reason they're there. Once on his report card, an art teacher called him idiotic, and his music teacher added that he "has great ability but must guard against the tendency to show off." For most that would be good advice, but Moon picked the one profession where showboating was part of the job description. The greatest Keith Moon-type drummer was all Moon ever needed to be. The Who's original drummer, the late Keith Moon, used to boast that he was the "world's greatest Keith Moon-type drummer." It's a funny quip, but there is a lesson here. There's a lot these rock legends can teach someone in any profession, but what can a public relations firms learn about making their clients legends from the career, characters and music of the Who? Pinball wizard
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